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👋 Hi Reader,

If you have been on the fence to start a newsletter and your focal point of indecision is you cannot decide on the newsletter platform, this issue is for you.

The Dilemma

This week was a blur. I talked to three creators this week and I will talk to two more next week. The topic: which newsletter platform to choose for the future?

My counter question: How many newsletter issues have you pushed out so far?

Turns out, they never got down to sending one, because they could not decide. And they are not the ones slacking: On the contrary, they show up consistently on social, be it LinkedIn, Twitter, or Instagram.

You see - their choice for socials were simple. They knew who their target audience and peers were, and they just followed the cues on where they hung out. And that became their thriving social platform of choice.

But somehow, the very abundance of choice between the thriving trio of newsletter providers (SubStack, ConvertKit, Beehiiv) has driven them to analysis paralysis.

The Solution

Here’s what I told the three creators, and what I would recommend to you too.

If you are starting out:

• Pick any of these three. It doesn’t matter which one.
• Stick with it for 10-12 weeks and send out a weekly cadence.
• Build out the habit of writing and pushing these issues out.
• The rest works itself out.

What makes you sure about that line of reasoning?

The decision is reversible by design, and your email list can migrate with you where you choose to move.

But hitting publish on emails is as important as it is on socials. Build a posting streak like you would on Instagram, and the newsletter platform of choice becomes apparent as your email list grows.

Stop the decision paralysis. Get started today. Rope me in as a monthly accountability partner - it would help us stay consistent on posting too.

Let us know by hitting ‘Reply’ on this email, or send a note to marketing@letterstack.co.

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This newsletter is sponsored by The Alien Design

Looking for a partner to bring your digital product ideas to life? Alien specializes in product design, web design, and Webflow development. Alien helps businesses build visually appealing digital experiences that drive results. From concept to launch, Alien focus on delivering solutions that fit your brand and meet your business goals.

Explore Alien

Want to get featured as the next sponsor on LetterStack? Reach out to us on marketing@letterstack.co!

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We Value Your Feedback

Your feedback means the world to us! Just hit reply and share your thoughts on this edition - we're always looking to improve. You could also reach out to us on marketing@letterstack.co.

Cheers,

The LetterStack Team

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