👋 Hi Reader,

This week, I have been spending quite a bit of time going through Dorie Clark’s work.

I believe that the only skill that I arguably have is the will to be misunderstood in the short-term, as I try to build a long-lasting career in the long term. So when I heard that Dorie had actually written a book on this topic called ‘The Long Game’, I was intrigued.

I am yet to read the book, but the fact someone as prolific as Dorie documenting their thesis on playing long-term games was enough bait for me to download it.

But I digress.

The reason I am talking about Dorie Clark today is her LinkedIn post this week struck a chord with me, particularly this line:

For years, I have been procrastinating on my ability to move from consumer to creator. And a huge reason for stopping short: I kept listening to the ‘gatekeepers’ per Dorie’s definition that I should be having the necessary credentials to speak about a topic with authority.

It took me 100+ conversations with newsletter creators to think differently about showing up online, particularly one thing:

They didn’t wait for the perfect signal to get started, and the only aspect that made them successful is consistency for the longest time possible.

A few years into the new mindset, and I can see that already working for me.

Am I having thousands of subscribers on Youtube and email? Not yet.

Am I enjoying the process with the small intimate audience I have? Hell yes.

And nothing else comes close.

Had I waited to build my credentials until it matched the so-called gatekeeper’s threshold of authority, I would have never acquired LetterStack and rebuilt it from the ground up.

So if you are waiting for 100k subscribers on your Instagram page, or $100k as annual earnings, to go full-tilt into what you love doing, you may have doubled down a bit too late.

Starting early, and staying in the game as long as possible, is the sustainable way to win every game.

Are you still on the fence on getting started with sharing your expertise online, maybe over a weekly newsletter? I would love to talk to you.

Let me know by hitting ‘Reply’ on this email, or send a note to marketing@letterstack.co.

This newsletter is sponsored by The Alien Design

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Want to get featured as the next sponsor on LetterStack? Reach out to us on marketing@letterstack.co!

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Cheers,

Renga from LetterStack

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