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๐ Hi Reader, It's no secret that when you read most of the content online, especially on Linkedin, you get an uncanny sense that it's being written by AI. A lot of creators are getting smarter about it, and using other's content to get an engaging tone of voice, and running with that playbook. No guilt in that. If English is not your first language, or if you are not fluent in writing, you begin with copywork - you take someone's writing style, and place it in your circumstances, and tell...
๐ Hi Reader, If you are writing a newsletter for niche B2B buyers, I have got news for you. Adam Ryan, Workweek CEO, announced on LinkedIn that they are moving away from a content platform to a newsletter platform. Adam's LinkedIn announcement this week Great, another newsletter platform, right? Not just another newsletter platform. Workweek always had their newsletter portfolio game on point. They were writing on finance, e-commerce (Go-to-Millions with Ari Murray) and other lucrative niches...
๐ Hi Reader, Third time's the charm I guess. ICYMI, for the past two weeks, I have been covering how your newsletter could stand the onslaught of AI-flagged content, and still be relevant. This may be the last time I try to make a case for writing content authentically, and then (I think) I will shut up. I wasn't too keen to write this third issue in a row on this topic, but Kevin Indig's content is a hard one to not share immediately. Kevin writes a wonderful newsletter called the 'Growth...