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👋 Hi Reader, As you know, I am a LinkedIn nut. Since I have gone independent 6 years ago, 100% of my clientele came from LinkedIn. So naturally, everytime LI launched a new feature, I keep my eyes peeled on how it affects my target audience and my own content. If you have missed it, LinkedIn has been rolling out ‘Report Your Content as AI Slop’ feature that has the entire network in rapture. A lot of folks feel acknowledged that they finally have a way to cleanse their feed by reporting the...
👋 Hi Reader, The irony is not lost on me. I am covering a newsletter platform exodus today, as I am deliberating switching to a different newsletter platform. But more on that in next week’s issue. I spent time this week going into all the angles on the Emma Roth Substack story from The Verge. In her words, writers are fleeing Substack, because of a pricing model that puts a choke hold on their subscriber business. I think she's right on the money. Emma Roth's Substack story on The Verge We...
👋 Hi Reader, When I started writing for LetterStack, I always used to think about what my subscriber of one looks like. I used to worry about what would make them hit reply, instead of unsubscribe. But I never once thought about the other reader, the one that gets to my content, before my subscriber does. Let me explain. Jonathan Coleman, who's a content design leader at HubSpot and a friend, posted about a Netflix job listing this week. The job listing has been burning up LinkedIn, with...