👋 Hi Reader,

Each week, my guilty pleasure is spending a lot of time just taking notes from top-tier creators.

Do these notes translate well to applying it on my own content? I will let you speak for that.

But I digress. Back to taking notes.

This week I have been spending a lot of time bingeing on Kane Kallaway’s Youtube channel. I believe few people articulate how to break down great content strategy, like Kallaway does. Here’s his channel, if you are so inclined.

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Why am I bingeing on this content lately? I have been trying to get myself out of a creative rut to get myself back on video and writing more long-form, and Kallaway’s content has definitely helped me put chaos to order.

But one thing that my friend Jackson LeMone said on LinkedIn cracked my brain open.

Until that point, I was always thinking how do I apply Kallaway’s tactics to creating video content. But Jackson’s LinkedIn post articulates that I could easily take those tactics and make them transferable across channels, in our case, newsletters.

I think Jackson makes an excellent point.

As a newsletter creator, the sooner you realize there are levels to the content game, and you aspire to reach a way higher level that 99% of creators do not even think of (to change the way people think about your niche), that becomes your personal gold standard.

How do you become the gold standard?

Well, by studying the greats. Get good by studying these great creators obsessively.

They need not be in your category, but the way they build their content to make them irresistible enough to continue watching video after video, will help you apply those principles well to keeping your readers coming back every week for your emails.

Huh, that simple? Whom do you recommend?

Well, Kallaway to start with.

And then Jay Clouse from Creator Science.

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And then follow that up with the amazing duo of Chenell Basilio and Dylan Redekop on the Growth in Reverse podcast.

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If you do your homework well, and curate videos from these folks to build a content reverse-engineering playlist, you are already in the top 1%.

Who’s missing from this list to understand what great content looks like? Let me know by hitting ‘Reply’ on this email, or send a note to marketing@letterstack.co.

This newsletter is sponsored by The Alien Design

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Want to get featured as the next sponsor on LetterStack? Reach out to us on marketing@letterstack.co!

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Cheers,

Renga from LetterStack

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