π Hi Reader,
History may or may not repeat itself, but it most definitely rhymes.
This time, the rhyme is on crypto creators on Instagram.
On Friday, I woke up (don't judge me by my morning routine, I am not a biohacker bro) to multiple Instagram crypto community creators losing their audience overnight:
Sujai is not alone. A number of crypto creators lost audiences worth 100k+ subscribers almost overnight, in what seems like a sweeping takedown motion from Meta.
Is crypto singled out as a niche here by Meta? Hardly.
Are other niches safe in comparison? Absolutely not.
Between algorithmic changes on Meta and LinkedIn, and Google making AI mode a default on search, building audiences online has become a moving target. One, that not a lot of creators are able to keep up with.
Although these sweeping takedowns are not frequent, the more alarming scenario are creators steadily losing followership in large numbers, although Adam Mosseri, head of Instagram, keeps denying that statement categorically throughout 2026.
Welp. What can I do to stop thinking about this?
I might sound like a broken record, like every newsletter operator you have heard before: You are building a house on rented land.
Use Instagram, X, LinkedIn for all you want to build awareness on your business and grow your followership on these platforms. They might even incentivize you for trying out new features and business models, and you would make a quick buck doing so.
But let's get real, the pattern is same in every social network wanting to grow their platform: Platforms own the feed and the algorithm, not your place in it. They set the house rules, and if you don't play nice, you start over with a blank slate.
Sound advice. How do I get some sense of control over this?
There is a bit of speculation that your inbox might get a sense of algorithmic updates, like Google's AI Inbox.
Having said that, no one blocks you from downloading your email list, and taking it to a different platform. The only thing stopping you in this scenario is when do you start building that email list.
Let's get started with these 3 steps.
Start building an email capture mechanism today
Nothing fancy. Put together a simple landing page either in your link-in-bio on your Instagram handle, or directly on your profile.
Build a bridge for your social audience
Make each Reel a bridge to your email capture. Drive traffic to the landing page with every chance you get with your content posted on social.
Build a tribe around email, not on social
Your creator business model is predicated on your ability to serve your audience on a 1:1 basis without the whims and turns of an algorithmic feed. Even if you build a small, but engaged audience on email, it would pay out higher dividends than building a 100k+ audience on Instagram.
Are you going through a similar identity crisis, on seeing your social platform shutting you off overnight? I would love to talk to you.
Let me know by hitting βReplyβ on this email, or send a note to marketing@letterstack.co.
This newsletter is sponsored by The Alien Design
Looking for a partner to bring your digital product ideas to life? Alien specializes in product design, web design, and Webflow development. Alien helps businesses build visually appealing digital experiences that drive results. From concept to launch, Alien focus on delivering solutions that fit your brand and meet your business goals.
Want to get featured as the next sponsor on LetterStack? Reach out to us on marketing@letterstack.co!
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Cheers,
Renga from LetterStack
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